MELLY'S GLOBAL
Luxury fashion, cross-border trade and global talent booking — built between China and Ethiopia, staged for the world.
Executive Summary
Established to connect global markets with global creativity, Melly's Global specialises in high-end fashion, large-scale event production, global talent management and cross-border trade — with dual headquarters in China and Ethiopia.
As an official Paris Fashion Week partner, we bring international designers and models to the world's most prestigious runway stage.
The company was built so foreign artists and the fashion market can trade effortlessly and book talent instantly — backed by an engaged digital community of over 85,000 followers on TikTok and 30,500+ on Instagram.
At a glance
Founder & Leadership
Founder & Chief Executive Officer
A visionary fashion designer, entrepreneur and creative leader with over 15 years of international experience. Operating across Shanghai, Beijing, Guangzhou and Addis Ababa since 2010, Melat is a former professional model and dancer, and an elite celebrity booking agent in Shanghai — active with Double Victory Entertainment.
Her work spans collaborations with major Hollywood artists, governments and global luxury brands, and she is renowned as the visionary behind Addis Fashion Week, the pioneering curated fashion week in Ethiopia.
She continues to produce high-profile international events sponsored by global names including Lamborghini and ANNAN.
15+
Years international experience
2010
Operating across China & Ethiopia
4
Home cities: Shanghai, Beijing, Guangzhou, Addis
#1
Visionary behind Addis Fashion Week
Core Divisions
450+ apparel categories
Evening gowns, maxi dresses, suit sets, outerwear and accessories — curated for fast, transparent cross-border trade between Asia, Africa and Europe.
Runways, showcases & cultural exchange
Elite live events, international designer showcases and brand collaborations — including our official agreement to bring international designers and models to the Paris Fashion Week stage.
Book instantly, worldwide
A fast, clear and streamlined setup allowing foreign artists, models and performers to connect with major brands, agencies and event organisers globally.
The Collection
Evening Gowns
Red carpet & gala couture
Maxi Dresses
Resort, occasion & editorial
Suit Sets
Tailored womenswear & menswear
Outerwear
Coats, capes & statement layers
Accessories
Bags, jewellery & finishing pieces
Bridal & Ceremony
Wedding and cultural couture
Media & Press
EBS
Feature coverage on Ethiopian fashion leadership
ETV
National broadcast interview & runway coverage
Abay TV
Addis Fashion Week production spotlight
Gihon Magazine
Editorial profile — designer & entrepreneur
Contact
For bookings, wholesale trade, event production and partnership enquiries.
Addis Ababa, Ethiopia
Guangzhou, China
